Cognition helps ventures achieve customer validation in order to mitigate the risk of a significant investment in an unwarranted initiative. During this phase, Cognition personnel may assume interim management roles.

• Market Entry & Growth Acceleration Strategy. Develop unique go - to - market strategies to accelerate growth; identify and engage key partners, alliances; Develop the merger and acquisition strategy.

• Prototype Development. Manage the development of either a demo or working prototype to illustrate the feasibility and value proposition of the new product or service.

• Pilot/Beta Test. Secure initial pilot customers to validate the new solution or service's value proposition.

• Sales & Sales Management Strategy. Implement relevant sales strategies; implement key selling propositions, support materials, target account profiles, and initial sales structure.